This project was part of a global campaign for Chanel fine jewellery. This campaign was a collaboration between Chanel and Jamie XXX. The retro tape deck was a functioning item that played a track each time a different cassette was put into the tape deck. The beauty of this pop up was that there was a lot of engagement and customer interaction involved with this site once. I was very lucky to be given the opportunity to be the sole designer for this site who was responsible for all development and engineering elements. This site was installed at the Selfridges store, Bullring, Birmingham.
Detailed technical drawings are only available upon request in person as part of my printed portfolio.
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